Creating Customer Value and Conversation

by Braden Kelley

On playfool.com I came across a very interesting potential partial solution to the societal problem of drunk driving using an integrated approach, that combines an interactive game with advertising and the services of the local taxi association. And of course, the bars and clubs are happy to participate in order to reduce their risks (or maybe out of the goodness of their hearts). This is a great example of how to create customer value and conversation instead of just shouting at potential customers via traditional advertising.

So, without further ado is an interactive marketing experience not likely to be mistaken for the Wii:

Are you creating customer value and conversation with your marketing efforts?

Can you think of other interactive experiences or innovations to help combat societal ills?

Enjoy this post? Subscribe to our RSS feed and join our Continuous Innovation group!

Reblog this post [with Zemanta]


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
This entry was posted in Innovation. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *