Monthly Archives: February 2010

Creating Customer Value and Conversation

by Braden Kelley On playfool.com I came across a very interesting potential partial solution to the societal problem of drunk driving using an integrated approach, that combines an interactive game with advertising and the services of the local taxi association. … Continue reading




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Study of Innovation Risks

Building upon the Boston Consulting Group innovation study, Altin Kadareja has configured a research study for his graduate thesis titled: “Quantification of Innovation Risks“. He is focused on developing a model that can identify, analyze and quantify the risk of … Continue reading




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Innovation a Prisoner of Inductive and Deductive Logic

by Braden Kelley I had the opportunity to attend an event hosted by the Seattle office of design firm NBBJ yesterday. The event featured Roger Martin, Dean of the Rotman School of Management at the University of Toronto, and author … Continue reading




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