Followup: Innovation Loves the Early Adopter

Best Buy announced today that it has exited the analog TV business. Of course, this makes it easier for them to promote that all televisions purchased in their store will work in the all-digital future, but buried in the press release was a statement about the availabilty of converter boxes.

Those choosing to be in the late majority and laggard parts of the digital television market will be able to get up to two coupons per household that will allow them to purchase analog-to-digital conversion boxes for the outrageous sum of $40/each.

Of course I am kidding…

$40 is a lot cheaper than buying a new television, and may serve to keep some analog tube televisions out of the landfill.

It might not be a bad business to snap up outdated big screen analog televisions (27″ and up) at bargain prices on craigslist and then package them up with a converter box and re-sell them back on craigslist as a digital big screen television. Do you think there is a market out there?

Will you choose to go for a new television in February 2009 or opt for the $40 converter box?

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *